Service · New development

Model Unit Staging for New Development

We turn white boxes into homes. Model units, penthouses and sales galleries for new development in Manhattan, New Jersey and Florida.

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Model residence living room at One Wall Street, staged by Stage One

Lounge at One Wall Street, staged by Stage One

Glass dining table with arched chairs and the Empire State Building beyond at 200 East 20th Street, Gramercy Park, staged by Stage One

179 North 10th Street loft, Williamsburg, staged by Stage One

From White Box to Home

A finished, empty unit shows square footage. A staged model shows a life. We design every model around the building’s materials and the buyer the sales team is targeting, then stage it with pieces from our own warehouse and art from local artists.

Recent models include One Wall Street in the Financial District, the penthouse at 200 East 20th Street in Gramercy, which sold in 18 days, two-floor residences at 151–153 State Street in Brooklyn Heights, now sold out, 179 North 10th Street in Williamsburg, The Orson at 402 Union Avenue in Williamsburg, where the penthouse went into contract in 14 days, and in New Jersey, 7711 River Road in North Bergen and two model homes at The Upper Grande Rockleigh.