Guides, news and ideas
The Stage One Journal
Plain answers to the questions New York sellers, brokers and developers ask about home staging: what it costs, whether it's worth it and how it works. Plus new installs across the city and what makes a home feel lived in.
Latest · November 6, 2026 · Staging insights · 3 min read
How Home Staging Helps NYC Homes Sell, From Brownstones to Co-ops and Condos
An empty room shows square footage. A staged room shows a life. How staging helps New York homes sell, from brownstone parlors to prewar co-ops and new condos.
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Staging guides · November 6, 2026 · 1 min read
Is Home Staging Worth It?
Short answer: in most cases, yes. What the latest research says about staging, the quick math, and when it makes the biggest difference.
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Staging guides · November 6, 2026 · 1 min read
Virtual Staging vs. Physical Staging
Virtual staging looks great online. But what happens when buyers walk in? A side-by-side look at cost, showings and results.
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Projects · April 6, 2026 · 1 min read
Looking Back at 2025
The homes we staged, the teams we collaborated with and the thoughtful work that defined 2025 for us, including a favorite project: the penthouse at 200 East 20th Street.
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Questions
Staging Questions
What does Stage One do?
Stage One is a full-service staging company. We stage model units, sales galleries, resale listings, new construction homes and private homes.
Does staging really help a home sell?
According to the NAR 2025 Profile of Home Staging, 83% of buyers' agents say staging helps buyers visualize a property, 49% of sellers' agents reported less time on market and 29% saw offers 1% to 10% higher on staged homes.
How do I get started?
Request a proposal with the property address and floor plan, or call 212-245-1889. One of our team members will reply within one business day.