Project
1404 Willow
Resales in Hoboken, New Jersey, staged by Stage One.
- Location
- Hoboken, New Jersey
- Property
- Resales
- Style
- Warm modern
The project
The Willow House Penthouse
The Willow House at 1404 Willow Avenue is a one-of-a-kind offering in Hoboken: a sprawling penthouse with floor-to-ceiling windows, a skylit kitchen and terraces that look straight across the river to the Manhattan skyline. With that much space and that view, the staging had one job: make it all feel like home.
We grounded the open living area with a deep chocolate sofa, a solid marble coffee table and sculptural wood pieces, then let linen drapery soften the light. A waterfall island with leather stools anchors the kitchen, and the bedrooms stay calm and layered in cream, olive and rust. Outside, a furnished roof deck turns the views into a second living room.
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Questions
Project Questions
Does staging really help a home sell?
According to the NAR 2025 Profile of Home Staging, 83% of buyers' agents say staging helps buyers visualize a property, 49% of sellers' agents reported less time on market and 29% saw offers 1% to 10% higher on staged homes.
Will I see the design before install?
Yes. You receive a furniture layout for the entire property and rendered elevations for each room showing the exact pieces, and we install once you approve.
Where does the furniture come from?
From our own warehouse of more than 40,000 pieces of furniture and decor, with rapid access to special orders. Much of our art comes from local artists.
How do I get started?
Request a proposal with the property address and floor plan, or call 212-245-1889. One of our team members will reply within one business day.
Have a Property to Stage?
Send us the address and floor plan. One of our team members will reply within one business day.